In the summer of 2016, Facebook launched the 360° photo support. The idea of the novation was to provide a more comfortable tool for publishing panoramas.
Experts from IDC analytical company predict that in the next five years, the VR and AR market will grow 30 times up to $162 billion.
VR technology has already been named as a new stage of content marketing development. But this technology has still not been implemented in the corporate sector even through 360° photo and video. This can be clearly seen in Facebook 360° community which publishes the most popular users’ and publics’ posts from all over the Internet.
Nowadays, 71% of the customers consider the company innovative and distinguish it among the rest of the enterprises if it uses VR technologies.
Consumers have a wide range of preferences related to virtual reality, including different creative and non-standard solutions. Content managers should pay more attention to existing formats and use them in the marketing strategies.
Erika Bishaf, VR and AR Research Director, Greenlight Insights
The 360° format is aimed at users’ feelings and emotions, not content. They want to deal with those brands which let them check, try and test the product. Annual report, project working process and even dry statistics can be filed in unordinary way. Not all the markets and fields are able to use it as the communicative tool to interact with the audience but it perfectly fits some separate spheres and activities. For example:
Hotel business, Real Estate sales and rentals
The Global Top company has contacted the Mira Production Studio team asking for their new project visualization. Marina Golden Bay is a new luxurious resort located in Central Pattaya, Thailand, which is under construction now.
The company had already had some developments in 3D visualization for this project. In order to achieve greater effect it was decided to offer 3D panoramas visualization and virtual tour development. The company really liked this idea; it was successfully approved and the Mira Production Studio team could start working on the project.
The work was divided in several stages:
Global Top uses 3D panoramic virtual tours developed by the Mira Production Studio team in order to attract customers’ attention and increase the sales.
Users prefer vivid emotions taken from immersion in the creative VR content. 360° photos in Facebook are a great way to join VR technologies and to enjoy their possibilities for businesses with limited budgets.
360 photos with 3D visualization and infographics increase customers’ engagement and virality.
Even simple VR formats can solve non-standard tasks better, faster, cheaper, and much more efficiently than traditional tools.